There are so many benefits to building an email list, but it's easy to get lost in all the other ways to grow your business online. Without a solid list building strategy, you might be asking yourself:
- Is list building something I need to do right away, or can it wait?
- Most of my clients are on Facebook, shouldn't I just focus my efforts there?
- What does an email list get used for, besides blog notifications?
- Is this going to be expensive?
We all have a limited amount of time every day to invest in our business.
You've likely heard a few email list segmentation tips in passing, but you might not know why it's so important to apply them and in what order.
An email list is designed to allow you to continue building a relationship with your subscribers, but there's a problem:
Each of your subscribers has a different idea of what the “relationship” should look like.
So how do you keep your email sequence automations from overwhelming your raving fans?
There's a trick you can use to decrease the amount of unsubscribes you receive from your clients. And it's called tagging.
Start With An Email Marketing Platform With Tagging Capabilities
“Tagging” is a method of labeling – or segmenting – your email subscribers, based on their activity (or inactivity).
It's a great feature that some CRM systems and email marketing platforms offer to power your email automation. For it to work, all you have to do is create a tag and set up its parameters. Then, sit back and let your CRM system do the rest.
Not all email marketing systems have the ability to tag… so choosing the right tag-based CRM is going to make a huge difference.
Then, you can use the following email list segmentation tips to create the automated email sequences that will impress – not overwhelm – your raving fans.
Tip 1: Create A Unique Welcome Sequence For Each Opt-In
With each opt-in offer we create, we spend a significant amount of time planning its look, feel, and content.
But do we take the same amount of time to plan out what's going to happen after our new subscriber opts in?
This is one place where tagging can really come in handy:
With each opt-in offer, you can choose to run a unique welcome sequence that eases the transition between “here's your free book” and “yo, I'm showing up every week with a newsletter.”
The sequence might look something like this one, built-in ActiveCampaign:
Essentially, your new subscriber begins with the new opt-in tag (which triggers the sequence), and after making it through the series of emails, receives your regular “newsletter subscriber” tag, completing the transition.
Tip 2: Offer An Opt-Out for A Particular Sequence
It's inevitable: at some point, you'll likely end up running a promotion (for your own product or someone else's). The first people you'll want to tell about it are the ones on your email list.
But what tends to happen (especially when you're promoting someone else's product) is that a portion of your email list subscribers become disenchanted with the promotion.
With this disenchantment comes the dreaded “unsubscribe.”
We don't want that, but luckily with email marketing automation, you've got options.
Tagging to the rescue, again!
One thing that's worked really well for us during our own promotions is creating two tracks:
- The “Light” Promotion – just an email or two that's sent out to all of our subscribers.
- The “Intense” Promotion – a more focused and in-depth series of emails that are sent to anyone who clicked on a link in the “light” emails.
Here's how it works:
The Light-version emails are designed to raise awareness and interest in whatever promotion we're running, but they aren't really focused on really selling the product. They're focused on enticing subscribers to click on a link to “learn more”.
Anyone who does click on one of these links is then tagged in our CRM. This kickstarts the “Intense” series of emails.
And because we know that they expressed some level of interest in the product, we're not as concerned about annoying them with a more intense sales promotion.
In the end, everyone is much happier. Our subscribers are all aware of a new product that we truly believe in, and those who are actively interested have the chance to learn more.
Tip 3: Use Tags to Know Ahead of Time Where You'll Be Sending Each Promotion
Tip #2 uses tags to filter your subscribers in the middle of a promotion. But now, let's take a look at how to be more proactive with your tagging.
By using email list tags throughout your marketing and selling process, you can pre-determine who's going to be most receptive to your various upsells, cross-sells, and downsells.
In short, you can identify the needs of your clients and connect them with the resources that fit them the best.
The moment someone purchases our PopupAlly Pro plugin, they receive a unique tag.
Sure, we could automatically send them an upsell sequence that's triggered by the tag.
But we can also take advantage of the tag months later. We did this, for example, when we came out with the AccessAlly Pro integration with PopupAlly.
Our popup plugin users could receive a much more personalized message that “hey, your popup plugin can now be used with AccessAlly Pro to build opt-in quizzes!”
Those without the PopupAlly (or AccessAlly Pro) tags received a much more generic “Have you ever thought of the potential of using an opt-in quiz to build your email list?” message.
In the end, the message was much more tailored to the actual needs of the recipients.
Idea 4: Culling the Email List
This last idea is focused on the overall health of your email list.
Because at some point, you'll want to take the time to clean out the “dead” subscribers who aren't superfans of your message anymore (or maybe who only signed up for a free gift in the first place).
When this happens, you can create a re-engagement email sequence to see who's still interested – and who couldn't care less.
You can learn more about how we set ours up but essentially, here's how the sequence runs:
- All subscribers who haven't opened an email from you in X days are added to a sequence
- If any of these subscribers click a link in the emails, they're removed from the sequence
- Those who never take action (and have no other “purchase” tags) are removed completely… from your newsletter AND your CRM
It's one of the most effective ways to make sure you're not paying your email marketing system to house subscribers who never interact with your business!
What Email List Segmentation Tips Are You Using?
The entire concept of email list segmentation is focused on personalizing the experience of your email subscribers. Hopefully these 4 email list segmentation tips will help you get started on a new path of personal, unique emails.
If you have any other great ideas or tips to share, list them below – we're all ears!
This is a quick follow-up release to last week's brand spanking new version of PopupAlly Pro that was released in December 2020!
It's a bugfix that addresses:
- The “click to open” popup ID won't save in Fluid Template → Text elements.
Now it's all set, and you can get back to building awesome opt-in forms.
Released December 2020
New polite ways to show popups and opt-in forms! Now you can link popups into a series to be shown after someone has already seen another popup. This is great if you want to show an exit-intent popup, and follow it up with a reminder bar if they close this popup.
- PopupAlly Pro just got an interface refresh! We’d widened the editing space you have to design your popups and opt-in forms, and we moved the settings to their own click-to-open popups. You can still take advantage of the drag-and-drop builder, but all of the details are tucked away in their own settings area. Ahhh!
- We’ve added the ability to add custom CSS to your PopupAlly Pro buttons, so you can do gradient buttons now, too.
- Now you can search for a page or post when you’re deciding where a popup or opt-in should be displayed, so you don’t need to scroll through all of your content.
- Cloned or created a new popup? Now you’ll instantly be editing the new one, instead of any previously opened popups you were working on.
- Now it’s easier than ever to select or exclude which pages, posts, or categories are going to display your popups and opt-ins. Instead of using checkboxes and trying to scroll through all of your content, now you can just start typing and select your pages that way.
There are almost too many plugins to choose from when you're trying to learn how to add a popup on WordPress. Some are pretty sweet choices, while others just exude “spammy.”
But if you're looking for a quick, quality WordPress plugin with clean coding and a super user-friendly interface, this video tutorial for PopupAlly Pro is right up your alley. In this quick video tutorial, you’ll see the exact steps for how to add a pop up on WordPress in just 10 minutes…
The first time I heard the concept of designing a website for “mobile first” it sounded like a gong in my head…
Yeah! Mobile is where the web is going…
There are so many people reading blogs, checking email, and even buying products on their phones and tables every single day.
But even though mobile-friendliness is kind of old news now (the big roll-out from Google happened in April, 2015), the mobile friendly-ness of your website is still largely left up to you as a website owner.
You can design a website any way you'd like, but if it doesn't resize well to fit the various screen sizes of your mobile visitors, Google is taking note…and your organic reach is being jeopardized.
With the May 2016 update (details from Google here), mobile friendliness continues to maintain a high priority status for all of us online business owners.
Why? Because a significant portion of our audiences are visiting on their phone or tablets.
So, of course, we place a huge priority on the mobile-friendliness of each website component – from sidebars and membership sites to a mobile popup plugin.
Website abandonment is one of the biggest hurdles to converting visitors into customers.
Once they've exited your site, you can only hope that chance will lead them back again someday…but why wait for chance?
Using an exit intent popup (politely!) is one of the best ways to prevent visitors from leaving your site without hope of seeing them again.
So you've decided to install a WordPress pop up on your website… but maybe you're stumped because all of the pop up examples you've screen across the web look kind of generic.
Well you've come to the right corner of the internet, because in this post we'll be looking at the best pop up examples from creative PopupAlly Pro users.
You'll notice that each of these pop ups are unique, fresh, and totally on brand.
In my humble opinion, if your lightbox popup doesn't mesh with your site's design and brand… then it's going to rub your readers the wrong way, and that's when you get into that “annoying popup territory”. Not cool!
You'll find examples of simple and to the point pop ups that just work. You'll also see how creative entrepreneurs and business owners are using pop ups to grow their email lists in a polite way.
Find out how even these non-developers are creating totally customized opt-in pop up boxes that feel totally aligned, and get more people on their email lists.
We’ve received a ton of emails about the difference between the free version of our PopupAlly plugin and the premium version. So here’s the side by side comparison of what you expect when you upgrade to Pro!