Whether you're a techy genius or not, it can be tough to weed through all of the WordPress plugins out there to find The One that'll fit your needs for a WordPress popup and lead generation plugin.
After all, there are a lot of nuances that'll affect your decision: the ratings and popularity of a plugin (“other people use it, so it must be good”), the capabilities of said plugin, its ease of use, and, of course, how much it'll cost ya.
Sometimes, that perfect plugin might evade your grasp because of budget constraints, other times it might just require more setup effort than you're willing to put in.
That's why I wanted to take the time to compare two of the biggest names on the market: the big Sumo vs PopupAlly Pro comparison.
Both offer attractive free versions, easy customization, and advanced tracking statistics that empower you to really unlock your full list building potential.
So let's take a look at how these two plugins compare, and what each offers for your website and business: (more…)Read More
When I Googled “best wordpress popup plugin” this morning…over 2 million results came up. Some of them were paid ads, but most of them were straight up organic results.
And of those results, the first two pages were filled with comparison posts (“8 Best WordPress popup plugins” or “The Top 100 Plugins that will get you the most email subscribers”). I didn't click past page two, so I can't really tell you what happens after that…
But here's what's happening:
There are a lot of people who are doing their best to weed through the cheap plugins and give an honest review of tools that the average WordPress user might want to install in their website… It's just that no one can possibly sample every plugin out there.
Unless you really know what you need, each comparison post might leave you feeling more confused than before. (more…)Read More
Feeling overwhelmed by optin options for your landing pages?
I hear you.
There's a lot of noise and almost too many choices in terms of landing page solutions… and of course, a lot of them like to claim to be the best option out there.
Because of this, we've had a lot of great conversations with other entrepreneurs about what it means to craft a landing page…and what type of tool you might want to look at to make your job easier.
One conversation in particular stands out pretty clear, when one of our clients shared that “I'm having a hard time understanding the difference between PopupAlly and LeadPages…Should you use both, or is just one enough?“
And that's a great question.
Because while PopupAlly Pro gives you the power to create opt-in forms (in addition to popups) anywhere on your site, LeadPages is a great one-stop-shop when it comes to easily building landing pages that convert.
So, is it a good idea to use PopupAlly Pro as a LeadPages alternative WordPress plugin… or should you use both?Read More
Marketers love saying it: popups are powerful.
But I like to add: they can also be a total waste of your time.
It's not enough to have an exit intent popup plugin on your website and make something pretty to show your visitors. You have to be strategic, informed, and able to design a heckuva popup.
Because it's not enough to just catch the eye of the visitor with your popup: you want to convert them into followers and, eventually, loyal customers. For this, you only have a few short seconds…
With that in mind, here are a few exit intent popup best practices for you to use on your own website: (more…)Read More
At a first glance, it seems surprising that exit intent popups are one of the most polite opt-ins out there.
After all, if someone's trying to leave your site, isn't it the epitome of rude to try to stop them?
That's what I always thought… until I started seeing some really awesome exit intent popup examples.
And that's when I realized that exit intent popups are like party favors: they're a little free gift that you're able to offer your visitors as they walk out the door.Read More
I once spent the better part of a week trying to figure out the coding I'd need to make my MailChimp optin forms a little nicer to look at in my WordPress site.
MailChimp, of course, offers its own suite of optin designs (and access to the code in case you want to make your own tweaks)… but I soon realized that even the simple coding needed for something like a popup optin was beyond my abilities.
So I needed to find a good WordPress plugin that would make the whole design and integration process a lot easier.
But there were so many plugins shouting “MailChimp integration” that I became skeptical of finding a really solid plugin within my budget (which was “free” at the time).
The game-changer came in the form of PopupAlly, a trustworthy plugin that provides the styling and integration that allows you to create a MailChimp optin form that's classy, professional, and totally customizable…without having to write a single line of code.Read More
There's something so freeing about adding just a little bit of rebellion to your business. After all, why settle for doing things the way everyone else is when you can class it up and do it better?
There might be some pretty standard workflows that are worth adhering to (so you don't have to reinvent the wheel) … but that doesn't mean that you can't add a bit of innovation along the way.
Think about it: There's a pretty standard flow when it comes to online forms on your website.
First, you present the form to your clients. Then, they fill in the information and submit the form. Finally, they're sent to a polite thank-you page to acknowledge the information went through.
It's straightforward and effective.
But also kind of predictable. (more…)Read More
Popups can be one of the most effective ways to build your email list – with some success stories claiming a 220% increase in conversions.
But to be fair, popups can only convert your visitors if they're well designed, well-written, and properly placed on your website.
If these criteria aren't met, your popup can just look spammy to your visitors, which will definitely be a huge roadblock.
So let's take a look at each of those components that are required for you to create a really spectacular popup for your WordPress site. (more…)Read More
Why is the WordPress popup contact form so sweet to use? Because it gets your website visitors to click and instantly be able to email you and your team…without cluttering the interface of your website.
Since the contact form is super standard to most websites, you'll notice that many themes and plugins come already equipped with one.
The problem, though, is that a lot of these contact forms are pretty bulky. They tend to take up a significant part of a page and don't have a lot of design flexibility. That's one of the reasons why there are so many sites with a big Contact Us link that leads to an entirely separate contact page.
Of course, to make it easier on your visitors, you might try to add a contact form to each of your pages…though that, too, might inhibit the website flow that you're looking for.
And that's where the popup contact form for WordPress comes in handy.Read More
Google's new “anti-popup” policy for mobile devices live as of 2017.
Does this spell the end of popups on mobile? What does that mean for your list building efforts?
The truth is that Google's new search engine optimization algorithm is designed to improve user experience, and there may be a way for you to deliver that AND keep building an engaged list, too.
Table of Contents
- Polite vs. Impolite Popups
- Why Google Is Taking This Stand
- 4 Tips To Make Your Popups More Polite
Polite vs. Impolite Popups
In Google's latest announcement (read it in full here), you'll notice that they're making a big distinction between two types of popups: intrusive and non-intrusive.
Or in other words, they're drawing a line between polite and impolite popups.
This is something that we've always emphasized with our PopupAlly plugin.
(In Google's article they use the term “interstitial” to refer to a popup… just FYI.)
Here's the basic difference:
A Rude “Intrusive” Popup Is…
Any popup that makes your website content “less accessible” by a visitor, typically by taking up the majority of a screen on any mobile device.
You know, the really annoying ones that block your view of the content until you X out of them.
A Polite “Nonintrusive” Popup Is…
Any popup that does not cause undue interruption to a website visitor, and one that is easily dismissed.
Some examples would be:
- A popup that appears for a necessary, legal reason, such as when liquor sites must ask visitors their age (underage visitors are not able to visit these sites)
- A popup used for other reasons (marketing, lead generation, etc.) that takes up a reasonable amount of space on a mobile device…such as a banner at the top, taking up about 25% of the screen.
Why Google Is Taking This Stand
Google's mission – it's raison d'être – is to improve the online experience for all searchers.
They've been focusing on making the web more accessible to mobile viewers for a while, so this upcoming change should come as no surprise.
Note: Google's announcement is full of great information on this change, that took effect January 2017. Read it in full here.
If your popups aren't mobile-friendly right now, there's no need to panic… we've got some suggestions!
Here are a few things you can do to make a change:
4 Tips To Make Your Popups More Polite
Being polite is part of our philosophy here at AccessAlly. Because of that, we wanted to share a few tips to help you make your popups more polite:
1. Design With Mobile In Mind
With PopupAlly Pro you can design smaller, mobile-friendly popups – or disable popups entirely on mobile devices. This will allow you to keep benefitting from your opt-in boxes on desktop.
2. Use The Right Kind of Popup
Using exit intent and scroll activated popups won't cause a huge interruption in your visitors' experience. (Which is really what Google is trying to fix: the user experience when someone lands on your website for the first time.)
3. Embedded opt-ins Can Be Powerful
You can also create embedded opt-ins like the “hello bar” that sticks to the top or bottom of a page using PopupAlly Pro, which doesn’t block a visitor from reading and enjoying your site.
4. Put Your Focus in the right place: On Your Visitors
All in all – this change from Google is going to make the web even more polite and easy to navigate, which is something that absolutely lines up with PopupAlly Pro’s and AccessAlly’s mission.
You’re in good hands with us!Read More